She looks to decode culture and recognizing the human in the spaces, objects and interactions surrounding us in our daily lives. You can often find her scribbling in a sketchbook with a cup of coffee. She’s originally from Florence, Italy and her work has been exhibited at the Dyer Arts Center; featured in Designmilk, MoreWithLessDesign and Azure Magazine; won IDEA, Good Design Award & FastCompany Innovation by Design Award.
Veronica is currently leading design projects and teams at PepsiCo NYC Design & Innovation Center.
